Chau Doan Bao
International Journal of Engineering, Business And Management(IJEBM), Vol-9,Issue-4, October - December 2025, Pages 1-7 , 10.22161/ijebm.9.4.1
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Article Info: Received: 29 Aug 2025; Received in revised form: 30 Sep 2025; Accepted: 04 Oct 2025; Available online: 08 Oct 2025
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Return on Investment (ROI) in higher education reflects the balance between the costs of obtaining a degree and the economic, professional, and social benefits it generates. In Vietnam, where both public and private higher education institutions play critical roles in workforce development, ROI assessment provides insight into the efficiency and long-term value of educational investment. The aim of this research is to evaluate and compare the ROI associated with public and private universities, considering financial returns, employability outcomes, and career progression of graduates. Data were gathered from 420 participants, including recent graduatestudents, through structured questionnaires and institutional reports. The analysis model incorporates variables such as tuition fees, duration of study, post-graduation salary levels, employment stability, and perceived career growth. ROI was assessed using cost-benefit frameworks, regression analysis, and comparative testing through independent sample t-tests, with implementation carried out using IBM SPSS statistics (version 26). The procedure highlights how investment in tuition and opportunity costs translates into measurable economic gains, with variations observed across public and private institutions. Results indicate that public institutions demonstrate stronger cost-effectiveness due to lower tuition burdens, while private institutions provide higher immediate salary outcomes in selected disciplines. The conclusion emphasizes that ROI differs by institutional type, field of study, and labour market alignment, offering policymakers and stakeholders evidence to refine resource allocation and strategic planning in Vietnamese higher education.