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NAAS Journal 2026

International Journal Of Engineering, Business And Management(IJEBM)

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  4. Vol-10, Issue-2, April 2026

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Vol-10, Issue-2, April - June 2026

1
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A Study on the Effect of Social Interaction Mode of Xiaohongshu on Consumption Stickiness of Generation Z— An Empirical Analysis Based on SOR Model and Social Presence Theory

Su Ling Ching

Article Info: Received: 02 Mar 2026; Received in revised form: 04 Apr 2026; Accepted: 09 Apr 2026; Available online: 13 Apr 2026

Download | Page No : 1-5 | Downloads : 1 | Total View : 36

DOI: 10.22161/ijebm.10.2.1

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