• editor.aipublications@gmail.com
  • Track Your Paper
  • Contact Us
  • ISSN: 2456-7817
NAAS Journal 2026

International Journal Of Engineering, Business And Management(IJEBM)

  1. Home
  2. IJEBM
  3. Vol-9,Issue-3, July - September 2025
  4. The Effect of Business Communication Skills on Business Performance Among SMEs in Tanzania: A Case of Songea Municipality.

For Authors

aipublications Neliti olcc worldcat dimensions-ai microsoft-academic-search
Author Guidelines Peer Review Process Plagiarism Policy Publication Ethics and Publication Malpractice Statement Editorial Board Call for Papers Publication Process Topics of Interest Track Status of Paper

Issues

Current Archive

Downloads

Download Formats Paper Format Copyright Form

Indexing and Abstracting

aipublications google scholar aipublications academia

The Effect of Business Communication Skills on Business Performance Among SMEs in Tanzania: A Case of Songea Municipality.

Msyangi M. Kuruchumila


International Journal of Engineering, Business And Management(IJEBM), Vol-9,Issue-3, July - September 2025, Pages 116-125 , 10.22161/ijebm.9.3.8

Download | Downloads : 6 | Total View : 1163

Article Info: Received: 18 Jul 2025; Received in revised form: 14 Aug 2025; Accepted: 18 Aug 2025; Available online: 21 Aug 2025

Cite this Article: APA | ACM | Chicago | Harvard | IEEE | MLA | Vancouver | Bibtex

Share

This study examines the effect of Business Communication Skills on Business Performance Among SMEs in Tanzania: A Case of Songea Municipality. Thus, dependent variable is business performance while independent variable is Business Communication Skills. The study used a cross-sectional survey research design and mixed research approach. From population of 4,200 SMEs, sample size of 108 respondents (SMEs Owners) were used. Questionnaires and Interviews were used as methods of data collection. The study employed descriptive statistical analysis and regression analysis for quantitative data and content analysis for qualitative data. Findings of regression show that business communication skills are statistically significant at the 1% level, with a positive coefficient of (β = 0.748). This suggests that a one-unit improvement in business communication skills corresponds to a 7.48% increase in business performance, assuming other factors remain constant (see Table 6). Overall, the findings conclude that enhanced business communication skills contribute positively to the performance of SMEs. This study suggested that, SME owners needed to invest in structured communication skills development programs. This included targeted training in verbal, written, and digital communication, along with workshops on interpersonal skills and active listening. SMEs should also establish clear internal communication channels and protocols to guarantee the well-organized flow of information across all levels of the business.

Business Communication Skills, Business Performance, SMEs

[1] Adom, D., Hussein, E, & Joe, A. (2018). Theoretical and Conceptual Framework: Mandatory Ingredients of a Research. International Journal of Scientific Research. 7. Pp. 438-441
[2] Ajuna, A., Ntale, J. and Ngui, T. (2018). Impact of Training on the Performance of Women Entrepreneurs in Kenya: Case of Meru Town. International Academic Journal of Innovation, Leadership and Entrepreneurship, 2(2), 93- 112
[3] Akpan, E & Moffat, I. (2018). Modeling the Autocorrelated Errors in Time Series Regression: A Generalized Least Squares Approach. Journal of Advances in Mathematics and Computer Science, 26. 1-15.
[4] Ali S. et al.., (2020). Unpacking the Importance of Intangible Skills in New Product Development and Sustainable Business Performance; Strategies for Marketing Managers. PLoS ONE 15(9): e0238743. doi:10.1371/journal.pone.0238743
[5] Babbie, E. R. (2010). The Practice of Social Science Research. Wadsworth Publishing Company.
[6] Bajpai, N. (2011) “Business Research Methods” Pearson Education India. Bandura, A. (1977). Social Learning Theory. Prentice-Hall.
[7] Basiru, J, Chinelo, E, Attah, R & Pub, A, (2025). The Impact of Contract Negotiations on Supplier Relationships: A Review of Key Theories and Frameworks for Organizational Efficiency. International Journal of Multidisciplinary Research and Growth Evaluation. 04. 788-802.
[8] Caswell, J. W., &Cresswell, J. D. (2018). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: Sage Publication, Inc.
[9] Chepkemoi, M., Egondi, P and Njoroge, C. (2017). Effects of Financial Literacy Training on Business Profitability in Coastal Region: A case of Kwale County SMEs in Kenya. Strategic Journal of Business & Change Management 4 (3), 684-703, 2017.
[10] Ekong, Mfon & Ibok, (2023). Innovation Marketing Skills and Business Performance of SMEs in Akwa Ibom State, Nigeria.
[11] Fajarika D, Trapsilawati F, Sopha B.M. (2024). Influential factors of small and medium-sized enterprises growth across developed and developing countries: A systematic literature review. International Journal of Engineering Business Management. 2024;16.
[12] Gamage, A. (2022). Importance of Effective Communication to Minimize Disputes in Construction Projects. Scholars Journal of Engineering and Technology. 10. 128-140. 10.36347/sjet.2022.v10i07.002.
[13] Hendiatro, et al.., (2021). The Influence of Training on Financial Statement Preparation on Entrepreneurship Performance. Case of UMKM in Bandung.
[14] Herrington, M., Kew, J., Kew. P. (2014). South Africa: The cross roads- a goldmine or time bomb.GEM South Africa Report Development Unit for New Enterprises.
[15] Hisrich, R. D. (2011). International entrepreneurship: Starting, developing, and managing a global venture. Thous and Oaks, CA: SAGE Publications.
[16] Ho, et al.., (2018). Impact of Entrepreneurship Training on Entrepreneurial Efficacy and Alterness among Adolescence Youth. Front. Educ. 3:13.doi:10.3389/feduc.2018.00013
[17] Ibudunni, A. S.., Gbadamosi, G., & Madechie, N. O. (2021). Entrepreneurship and the Informal Sector: Challenges and Opportunities for Africa Business Development. Journal of Africa Business, 22(4), 441-447.
[18] Ishak and Abubakar, (2014). Developing Sampling Frame for Case Study: Challenges and Conditions.
[19] Jiang, X.., et al., (2020). Impact of Negative Informal Information Before a Change of Performance: A Within Person Approach. International Journal of Environmental Resrach and Public Health, 17(2), 670.
[20] Kaijage, E. & Wheeler, D. (2013); Supporting Entrepreneurship Education in East Africa. Report for Presentation to Stakeholders, University of Nairobi, Kenya.
[21] Kalogiannidis, S & Papaevaggelou, O. (2020). Impact of Business Communication on the Performance of Adult Trainees. International Journal of Academic Research in Progressive Education and Development, 9. 213-222.
[22] Kirsten, C., L (2018). Role of financial management training in developing skills and financial self-efficacy”, Southern African Journal of Entrepreneurship and Small Business Management 10(1), a211.http://doi.org/10.4102/sajesbm.v10i1.2111
[23] Kisaka, E. S. (2014). Impact of Education and Training on Entrepreneurial Behavior in Kenya: An Application of Resource- Based Theories. Journal of Education and Practice ISSN- 1735 vol. 5 No. 14.
[24] Mahmood, R.., and Rosli, M. M. (2013). Microcredit position in micro and small enterprise performance: The Malaysian case. Management Research Review, 36 (5), 436-453.
[25] Masecko, I.B & Kungu, P. (2020). Effects of Communication on the Growth of SMES in Wakulima Market, Nairobi County, Kenya. International Journal of Research and Innovation in Social Science, 4(2): 256
[26] Mashenene, R. G., and Rumanyika, J. (2014). Business Constraints and Potential Growth of Small and Medium Enterprises in Tanzania: A Review. European Journal of Business and Management, 6(32), 36-44.
[27] Meshack, O. L (2014). Effect of entrepreneurship skills on the performance of Small and Medium Enterprises (SMEs) in Kahama, Tanzania. A Case of Pride Supported Entrepreneurs.
[28] Msoka (2013). Do Entrepreneurship Skills Have an Influence on the Performance of Women-Owned Enterprises in Africa? Case of Micro and Small Enterprises in Dar es Salaam, Tanzania.
[29] Muriithi, S. M (2017). African SMEs Contributions, Challenges, and Solutions. European Journal of Research and Reflection in Management Sciences, vol. 5 No. 1, 2017 ISSN 2056-5992
[30] Musiimenta, N & Akampurira, S. (2024). The Effect of Communication Skills on the Entrepreneurial Performance of SMEs In Kyengera Town Council. Metropolitan Journal of Business & Economics, 3(1): 185-191
[31] Mutuku, A.K, Kiilu, B.Z, Mathuku, P, Auka, D.A (2022). Effect of Entrepreneurial Skills on Organizational Performance of Small and Medium Enterprises in Nakuru City-Kenya. International Journal of Economics and Business Administration, 10(3): 156-173
[32] Njoroge, C. W., and Gathungu, J. M. (2013). The effect of entrepreneurial education and training on the development of small and medium-sized enterprises in Githunguri District- Kenya. International Journal of Education and Research, 1(9), 1-22.
[33] Ogutu, H., Adol, G. F. C., Bujdosó, Z., Andrea, B., Fekete-Farkas, M., & Dávid, L. D. (2023). Theoretical Nexus of Knowledge Management and Tourism Business Enterprise Competitiveness: An Integrated Overview. Sustainability, 15(3), 1948.
[34] Oluwatayo, J. A. (2012). Validity and reliability issues in education research. Journal of Educational and Social Research, 2(2), 391-400.
[35] Opiyo. J. (2019).Challenges in Accessing Loan for Small and Medium Enterprises: A Case of Songea Municipal Council.
[36] Otoo, F. (2016). Effect of employee communication on employees performance at Ghana Revenue Authority, Kumasi.
[37] Pandisha, H., Kombe, W., & Kayunze, K. A. (2024). Enhancing governance in local government authorities in Tanzania: An exploration of effective strategic management practices. NG Journal of Social Development, 15(1). https://www.ajol.info/index.php/ngjsd
[38] Purnamawati, I. G. A., Jie, F., Hong, P. C., & Yuniarta, G. A. (2022). Analysis of Maximization Strategy Intangible Assets through the Speed of Innovation on Knowledge-Driven Business Performance Improvement. Economies, 10(6), 149.
[39] Rabik et al.., (2019). The influence of entrepreneurship training, individual commitment, and business motivation toward the small business performance in the city of Parepare.
[40] Rwamitoga, R. (2011); Effects of Entrepreneurship Education on Entrepreneurship Development: A case of Vocational Education and Training Authority Dar es Salaam Center- A Dissertation.
[41] Saunders, M., Lewis, P. and Thornhill, A. (2012) “Research Methods for Business Students” 6th edition, Pearson Education Limited.
[42] Shukla, S. (2020). Research Methodology and Statistics. Ahmedabad: Rishit Prakashan.
[43] Tajuddin, I. (2025). Challenges of New Technology Adoption in Improving Company Growth and Competitiveness. Advances in Economics & Financial Studies, 3(1): 56-70
[44] Tambwe, M. (2015). The Impact of Entrepreneurship on Micro and Small Enterprises (MSES) Performance in Tanzania: The Case of Food Vendors in Ilala- Dar es Salaam.
[45] Tan, S. S. (2014). Entrepreneurship education and training in Malaysia: A review of the current landscape. Journal of Global Entrepreneurship Research, 4(1), 1- 14.
[46] Turyatemba, C., Nelson, K., Prudence, K., & Ntirandekura, M. (2022). The Effect of Product Quality on Competitiveness of Small Medium-Sized Enterprises ( SMES ) In South Western Uganda ; Reflection on Kayonza Growers Tea Factory , In Kanungu District . 6(12), 152–159.
[47] URT (2012); National Baseline Survey Report For Micro, Small, and Medium Enterprises in Tanzania. Dar Es Salaam, Tanzania.
[48] URT (2022) The 2022 Population and Housing Census: Administrative Units Population Distribution Report; Tanzania.
[49] Wegulo, N. A., Kazaara, A. G., Kazaara, A. I., Deus, T., Moses, N., & Charles, N. (2023). Effect Of Public Sector Monitoring And Evaluation On Promoting Good Governance In Uganda , A Case Study Of Ministry Of Local Government. 7(3), 227–239.
[50] Wooldridge, J. M. (2010). Econometric Analysis of Cross Section and Panel Data. 2nd Edittion, MIT Press, Cambridge.

aipub drij aipub scribd internet archive research bib scilit indiana tynd rootindexing aipub pdfsr aipub cite factor aipub issuu aipub wikicfp aipub google aipub slideshare aipub reddit aipub digg aipub tumblr aipub plurk aipub yudu Active Search Results
© 2021 AI Publications | All Rights Reserved