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  • ISSN: 2456-7817

International Journal Of Engineering, Business And Management(IJEBM)

Vol-9, Issue-3, July - September 2025


1
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A Comparative Analysis of Traditional and Digital Marketing Strategies in Era of E-Commerce

Umamaheswararao Gobbilla , Dadi Sai Kiran

Article Info: Received: 15 Jun 2025; Received in revised form: 09 Jul 2025; Accepted: 13 Jul 2025; Available online: 17 Jul 2025

Download | Page No : 1-19 | Downloads : 23 | Total View : 2300

DOI: 10.22161/ijebm.9.3.1

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2
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A Study on the relationship between International Crude oil prices and the Indian rupee exchange rate

Umamaheswararao Gobbilla , Ganemoni Sai Kumar

Article Info: Received: 17 Jun 2025; Received in revised form: 11 Jul 2025; Accepted: 15 Jul 2025; Available online: 18 Jul 2025

Download | Page No : 20-41 | Downloads : 13 | Total View : 1442

DOI: 10.22161/ijebm.9.3.2

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3
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A Study on the impact of GST on revenue and profitability of Hindustan Unilever Limited (HUL)

Umamaheswararao Gobbilla , Ganemoni Radhika

Article Info: Received: 15 Jun 2025; Received in revised form: 12 Jul 2025; Accepted: 16 Jul 2025; Available online: 19 Jul 2025

Download | Page No : 42-58 | Downloads : 7 | Total View : 1583

DOI: 10.22161/ijebm.9.3.3

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4
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An Examine the Role of Advertising and Promotion on Brand Equity creation at Nestle

Umamaheswararao Gobbilla , Gosawamy Eshwar Giri

Article Info: Received: 19 Jun 2025; Received in revised form: 13 Jul 2025; Accepted: 18 Jul 2025; Available online: 21 Jul 2025

Download | Page No : 59-78 | Downloads : 3 | Total View : 1262

DOI: 10.22161/ijebm.9.3.4

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5
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A Study on Impact of Customer Review on Online Purchase Decision with Amazon

Umamaheswararao Gobbilla , Japa Varun Teja

Article Info: Received: 22 Jun 2025; Received in revised form: 14 Jul 2025; Accepted: 17 Jul 2025; Available online: 21 Jul 2025

Download | Page No : 79-93 | Downloads : 28 | Total View : 1371

DOI: 10.22161/ijebm.9.3.5

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6
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An Examine on Impact of Social Media Advertising on Consumer Purchasing Behaviour-With Reference to Household Furniture

Umamaheswararao Gobbilla , Manisha Gurrapu

Article Info: Received: 21 Jun 2025; Received in revised form: 15 Jul 2025; Accepted: 18 Jul 2025; Available online: 21 Jul 2025

Download | Page No : 94-104 | Downloads : 9 | Total View : 1036

DOI: 10.22161/ijebm.9.3.6

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7
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A Study on Analysing the Financial Performance of AU Small Finance and Ujjivan Small Finance

Umamaheswararao Gobbilla , Adavelly Sanjay Mithra

Article Info: Received: 19 Jun 2025; Received in revised form: 14 Jul 2025; Accepted: 19 Jul 2025; Available online: 22 Jul 2025

Download | Page No : 105-115 | Downloads : 1 | Total View : 1116

DOI: 10.22161/ijebm.9.3.7

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8
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The Effect of Business Communication Skills on Business Performance Among SMEs in Tanzania: A Case of Songea Municipality.

Msyangi M. Kuruchumila

Article Info: Received: 18 Jul 2025; Received in revised form: 14 Aug 2025; Accepted: 18 Aug 2025; Available online: 21 Aug 2025

Download | Page No : 116-125 | Downloads : 6 | Total View : 1160

DOI: 10.22161/ijebm.9.3.8

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9
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Measuring Social Media User Intentions: Scale Development and Validation

Dr. Nidhi Bansal , Dr. Shruti Mathur

Article Info: Received: 13 Aug 2025; Received in revised form: 11 Sep 2025; Accepted: 15 Sep 2025; Available online: 19 Sep 2025

Download | Page No : 126-135 | Downloads : 9 | Total View : 979

DOI: 10.22161/ijebm.9.3.9

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