[1] Aladwani, A. M. (2014). Gravitating towards Facebook (GoToFB): What it is? And how can it be measured? Computers in Human Behavior, 33, 270–278. https://doi.org/10.1016/j.chb.2014.01.005
[2] Bagozzi, R. P. (1981). Evaluating structural equation models with unobservable variables and measurement error: A comment. Journal of Marketing Research, 18, 375–381. https://doi.org/10.1177/002224378101800312
[3] Bagozzi, R. P. (1983). Issues in the application of covariance structure analysis: A further comment. Journal of Consumer Research, 9, 449–450. https://doi.org/10.1086/208939
[4] Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.
[5] Bodroža, B., & Jovanović, T. (2016). Validation of the new scale for measuring behaviors of Facebook users: Psycho-Social Aspects of Facebook Use (PSAFU). Computers in Human Behavior, 54, 425–435.
[6] Bolar, K. P. (2009). Motives behind the use of social networking sites: An empirical study. ICFAI Journal of Management Research, 8(1), 75–84.
[7] Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Komarova Loureiro, Y., & Solnet, D. (2013). Understanding Generation Y and their use of social media: A review and research agenda. Journal of Service Management, 24(3), 245–267. https://doi.org/10.1108/09564231311326987
[8] Cochran, W. G. (1977). Sampling techniques (3rd ed.). John Wiley & Sons.
[9] Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231–244. https://doi.org/10.1057/palgrave.dddmp.4350098
[10] Dumrongsiri, N., & Pornsakulvanich, V. (2010). Social networking sites in Thailand: Motives and predictors of university students’ behaviours. International Journal of Innovation and Learning, 8(4), 427–444. https://doi.org/10.1504/IJIL.2010.035751
[11] Eid, M. I., & Al-Jabri, I. M. (2016). Social networking, knowledge sharing, and student learning: The case of university students. Computers & Education, 99, 14–27.
[12] Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Computer‐Mediated Communication, 12(4), 1143–1168. https://doi.org/10.1111/j.1083-6101.2007.00367.x
[13] Filo, K., Lock, D., & Karg, A. (2015). Sport and social media research: A review. Sport Management Review, 18(2), 166–181. https://doi.org/10.1016/j.smr.2014.11.001
[14] Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50. https://doi.org/10.1177/002224378101800104
[15] Gerson, J., Plagnol, A. C., & Corr, P. J. (2017). Passive and active Facebook use measure(PAUM): Validation and relationship to the reinforcement sensitivity theory. Personality and Individual Differences, 117, 81-90. doi: https://doi.org/10.1016/j.paid.2017.05.034
[16] Gupta, S., & Bashır, L. (2018). Social networking usage questionnaire: Development and validation in an Indian higher education context. Turkish online journal of distance education, 19(4), 214-227.
[17] Jenkins-Guarnieri, M. A., Wright, S. L., & Johnson, B. (2013). Development and validation ofa social media use integration scale. Psychology of popular media culture, 2(1), 38. DOI:http://dx.doi.org/10.1037/a0030277
[18] Khan, N. A., Azhar, M., Rahman, M. N., & Akhtar, M. J. (2022). Scale development and validation for usage of social networking sites during COVID-19. Technology in Society, 70,102020. Doi: https://doi.org/10.1016/j.techsoc.2022.102020
[19] Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
[20] Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20, 531–558. https://doi.org/10.1007/s10796-017-9810-y
[21] Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European Management Journal, 32(1), 1–12. https://doi.org/10.1016/j.emj.2013.12.001
[22] Mude, G., & Undale, S. (2023). Social media usage: A comparison between Generation Y and Generation Z in India. International Journal of E-Business Research, 19(1), 1–20. https://doi.org/10.4018/IJEBR.317889
[23] Nunnally, J. C. (1978). Psychometric theory (2nd ed.). McGraw-Hill.
[24] O’Brien, E. M., & Deans, K. R. (1995). The position of marketing education: A student versus employer perspective. Marketing Intelligence & Planning, 13(2), 47–52. https://doi.org/10.1108/02634509510083509
[25] Pornsakulvanich, V., & Dumrongsiri, N. (2013). Internal and external influences on social networking site usage in Thailand. Computers in Human Behavior, 29(6), 2788–2795. https://doi.org/10.1016/j.chb.2013.07.016
[26] Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M. G., & Orr, R. R. (2009). Personality and motivations associated with Facebook use. Computers in Human Behavior, 25(2), 578–586. https://doi.org/10.1016/j.chb.2008.12.024
[27] Russell-Bennett, R., Wood, M., & Previte, J. (2013). Fresh ideas: Services thinking for social marketing. Journal of Social Marketing, 3(3), 223–238. https://doi.org/10.1108/JSOCM-02-2013-0017
[28] Saxena, A., & Khanna, U. (2013). Advertising on social network sites: A structural equation modelling approach. Vision: The Journal of Business Perspective, 17(1), 17–25. https://doi.org/10.1177/0972262912469560
[29] Schultz, D. E., & Peltier, J. (2013). Social media's slippery slope: Challenges, opportunities and future research directions. Journal of Research in Interactive Marketing, 7(2), 86–99. https://doi.org/10.1108/JRIM-12-2012-0054
[30] Shi, Y., Luo, Y. L., Yang, Z., Liu, Y., & Cai, H. (2014, June). The development and validation of the social network sites (SNSs) usage questionnaire. In International Conference on Social Computing and Social Media (pp. 113–124). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-07632-4_11
[31] Tuck, A. B., & Thompson, R. J. (2024). The social media use scale: Development and validation. Assessment, 31(3), 617–636. https://doi.org/10.1177/10731911231173080
